BELGIUM - Israeli Thermoplastic Lands Major Clients

Arno Froese

Israeli startup UBQ Materials, which develops a world-leading, patented and climate-positive thermoplastic material, announced in late February that they have reached new agreements with leading food and beverage corporations Nestle and Anheuser-Busch.

“Using waste in the form of a recyclable substitute for plastic helps cater to the environment in more ways than one. We remain committed to having a positive impact on the ecosystem and contributing to a circular economy,” said Karina Turci, Packaging Sustainability Manager at Ambev.

“Environmental responsibility extends beyond the consumer-facing products and runs through the entire supply chain. Pallets made with UBQ™ are one example of an opportunity for an impact that occurs behind the scenes in our logistics infrastructure,” said Amit Ron, packaging manager at Osem-Nestle.

“Waste is the most abundant resource available. Wherever humans live, manufacture, and operate, our technology can make a difference,” said Albert Douer, Chairman and Co-CEO of UBQ Materials. (UBQ is short for “ubiquitous”—found everywhere.), 8 March 2022

Arno's Commentary

According to Wikipedia, “UBQ Materials is an Israeli cleantech company that converts unsorted household waste into a bio-based thermoplastic composite. The company’s commercial product, UBQ, is a raw material that can substitute wood, concrete, or oil-based plastics in the manufacturing of durable products.”

It is of interest that the Israeli UBQ company deals with global giants such as Anheuser-Busch, also known as AB InBev, a Belgian multinational drink and brewing company based in Leuven, Belgium. It employs over 170,000 worldwide and has revenues of $53 billion (2019). 

Another gigantic firm is Nestle, the multinational food and drink processing conglomerate headquartered in Vevey, Switzerland. Global employment for 2020 was 273,000, with revenues of CHF 84.68 billion (approximately $90 billion). 

We note that these three countries are small. Belgium’s population stands at 11.8 million, Israel 8.8 million, and Switzerland 8.5 million. The often-repeated slogan, “bigger is better,” certainly does not apply to these tiny countries, who quite apparently are super-successful.

Also notice the quite amazing life expectancy:

Israel: 83.2 years
Switzerland: 83.0 years
Belgium: 81.7 years

These countries are religiously diverse. While Israel is 74.1% Jewish, Belgium’s makeup is 57.1% Roman Catholic, 20.2% atheist, and only 2.3% Protestant. Switzerland is 34.4% Roman Catholic, 22.5% Protestant, 5.5% Muslim, and a whopping 29.5% specified “none,” which usually means atheist.

The often-repeated assumption, that dedicated Christian countries are the most successful, does not add up here. 

Our main interest, of course, lies in Israel. For them, specific, repeated promises have been made by God the Creator, such as Deuteronomy 14:2: “For thou art an holy people unto the Lord thy God, and the Lord hath chosen thee to be a peculiar people unto himself, above all the nations that are upon the earth.”

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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