EU - Privacy Law Will Change Worldwide Business

Arno Froese

The EU’s General Data Protection Regulation (GDPR), which went into effect in May, has changed the way businesses worldwide view privacy and will continue to do so, an Israeli legal expert told The Jerusalem Post.

Public records have indicated that multiple social media giants currently face multi-billion dollar lawsuits in the EU—and some mega companies have blamed the GDPR for causing them to lose millions of users.

In an interview, Adam Snukal, Shareholder in Technology and Intellectual Property at Greenberg Traurig, Israel, discussed the overall picture, telling the Post that the writing had been on the wall.

“Leading up to May 25, I had described the GDPR as the beginning of a wave of new privacy regulations,” he said, adding with a dose of seriousness and humor that now this has been “manifested globally—it is a global reality… my ‘prophecy’ has very much come to fruition.”

He said that since the GDPR went into effect, new privacy laws have been unveiled in Japan, Brazil and the US, and many other countries are seriously discussing new laws.

The EU will continue to be the leader on privacy issues which will only continue to expand in their impact, he said.

However, across the globe, “the GDPR is laying the foundation for a new era in which privacy is coming to the forefront of all aspects of our lives,” he proclaimed.

According to public records, the maximum total these plaintiffs could be awarded against the social media giants could run up to a game-changing $9.3 billion. Even if they win a lower amount, any fine in that range would motivate much greater GDPR compliance across a variety of industries.

He now gets “questions on a regular basis about how to comply with Israeli privacy laws” since they now “believe Israeli authorities are taking the laws more seriously, monitoring markets and looking to hand out fines.” He added that, with big lawsuits and headlines about social media giants and privacy in the news, there is generally just a much more elevated “awareness and concern about privacy.”

Moreover, “companies around the world, especially if they are tuned into the GDPR and privacy generally, realize they are not merely liable for their own actions, but are also liable for actions of third parties who they do business with.”, 31 August 2018

Arno's Commentary

The new General Data Protection Regulation (GDPR) sent shockwaves throughout the world, particularly among the social media giants. What next, many ask? Based on the past, the laws will be implemented and eventually enforced, but the question is: will a person’s privacy really be kept private? That is very unlikely, because of loopholes and other avenues not covered by the GDPR. In the end, we know from Scripture that a manmade instrument, machine, i.e. the image of the beast will become the ultimate authority, and that regulation will encompass religion: “And all that dwell upon the earth shall worship him” (Revelation 13:8a).

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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