FRANCE - Google Fined for Abusing Online Advertising

Arno Froese

Google has been fined €220m (£189m) by French competition regulators for abusing its dominance in the online advertising market in a landmark settlement that could rebalance the relationship between tech giants and digital publishers.

“Google used its vertically integrated business model in display advertising to gain an advantage over other competitors,” said Isabelle de Silva, the president of the authority. “This is the first investigation in the world that examines the display advertising space where Google is dominant, and the first time Google has agreed to a settlement with engagements. This case will be of interest to other regulators who are looking at the online ad market and technologies.”

The French regulator said its decision could open the way for publishers who felt disadvantaged to seek damages from Google. “The decision to sanction Google is of particular significance because it’s the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies,” said de Silva.

Google, which is owned by its parent firm Alphabet, has a history of breaching European advertising rules. In 2019, the company was fined €1.5bn by the EU for blocking rival online search advertisers. In 2018, the EU competition authority fined the company a record €4.3bn for using its Android mobile operating system to block rivals. A year earlier, Google was hit with a €2.4bn fine for hindering rival shopping comparison websites.

-www.theguardian.com, 7 June 2021

Arno's Commentary

This article exemplifies how globalism is not a conspiracy but a must for a democratic, civilized world of nations to function.

Obviously, this is only the beginning, which will ultimately lead to global, international law and its necessary mechanisms of enforcement. When will that take place? To a certain degree, it’s already functioning, as these individual sovereign nations can slap fines on international corporations such as USA’s Google.

Is there a way out? Absolutely not. The world right now is so closely intertwined that it has become all but impossible for conflicts to be solved except by international authorities. One can almost hear the footsteps of the final authority: Antichrist.

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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