ISRAEL - AI Agricultural Solutions Secures $7 Million

Arno Froese

Israeli start-up Greeneye Technology has secured $7 million during a seed-funding round led by Jerusalem Venture Partners (JVP), the company announced.

Greeneye is currently developing a next-generation artificial intelligence system that helps farmers accurately detect and spray weeds without having to blanket their crops in herbicides. Other major investors included 2B Angels, One Way venture, Panache Ventures Techstars and Hyperplane Venture Capital.

Whereas many farmers spray their crops uniformly using chemical-intensive treatments—a process which doesn’t differentiate between crops, ground soil and weeds—Greeneye developed a selective spraying system (SSP) to address this issue head-on. The technology will assist greatly in reducing water and soil contamination that accompanies the use of intensive chemical treatments.

“Greeneye’s technology is revolutionizing the agricultural industry by reducing 90% of pollutants and hazardous use of pesticides, impacting our soil, water, air and the very crops we eat,” said JVP founder & chairman Erel Margalit. “Governments, farmers and the general public are striving for a reality in which agriculture protects the environment.”

“Greeneye is an example of digital agriculture at its best,” says JVP Partner Michal Drayman. “The unique technology developed by the company increases the yield for agricultural crops, saves money, reduces pollution levels: a groundbreaking breakthrough in sustainability.”

“This is the future agricultural model, in line with the dynamic and demanding global regulatory requirements,” he concluded. “Recently, the EU announced a new target to reduce pesticide use by 50% by 2030. We believe that the growing demand for environmental protection, along with regulatory requirements, are generating a significant market for Greeneye, including from the global players who lead the agriculture industry,” he concluded., 26 May 2020

Arno's Commentary

Israeli agricultural technology is at the forefront. Without pesticides, farmers’ crops would be reduced substantially, thus creating shortages. Therefore, targeting the application of pesticides using artificial intelligence, seems to be the answer. And it is somewhat urgent, because the European Union has targeted a 50% reduction in pesticides for 2030. 

What we do know from Scripture is that the glory of Israel is yet to come, for Zechariah 8:12 proclaims: “For the seed shall be prosperous; the vine shall give her fruit, and the ground shall give her increase, and the heavens shall give their dew; and I will cause the remnant of this people to possess all these things.”

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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