ISRAEL - Second Largest Global Innovation Hub

Arno Froese

San Francisco-headquartered cloud technology giant Salesforce will significantly expand its Israel-based operations in the coming years, a company executive said, making Israel the company’s second-largest research and development hub worldwide.

Founded in 1999 by Marc Benioff and Parker Harris, Salesforce is recognized as a global leader in the field of cloud-based customer relationship management (CRM) applications. More than 150,000 companies use the company’s platform today.

The company’s R&D facilities in Israel, built on acquisitions made in recent years, already play an important role in building strategic technologies and products for the company. The centers focus primarily on developing solutions in the fields of artificial intelligence, big data and cybersecurity.

Salesforce has made five acquisitions in Israel to date, including the purchase of AI-powered marketing intelligence platform Datorama for approximately $850 million in July 2018 and, most recently, conversational intelligence platform Bonobo for a reported $40m.-$50m in May.

The company has also invested in 12 Israeli companies to date and is expected to further widen its investment portfolio in Israel after Salesforce Ventures, the company’s venture arm, launched a $125m. fund to back enterprise cloud start-ups in Europe, the Middle East and Africa.

The program, the company hopes, will also contribute toward fulfilling a 2017 growth forecast published by market intelligence firm IDC, which estimates that Salesforce and its ecosystem partners will enable the creation of 3.3 million jobs within their customer base from the use of cloud computing between the end of 2016 and the end of 2022.

Over the same period, IDC also forecasts that the benefits of cloud computing accruing to Salesforce customers will add $859 billion in new business revenue to local economies. Global research firm Gartner forecasts that CRM will be the single largest revenue area of spending in enterprise software by 2021., 27 June 2019

Arno's commentary

It is highly significant that no such reports come out from countries that do not recognize Israel, particularly the Arab neighbors. Why? Because their main ideological thrust is built on two fake pillars: 1) Arab unity and 2) unbridled expression of hate against Israel. This is clearly documented by the United Nations’ actions. No other state in the world has been condemned by this world body more than Israel. Wikipedia writes: “The following is a list of United Nations resolutions concerning Israel. As of 2013, Israel had been condemned in 45 resolutions by the United Nations Human Rights Council. Since the creation of the Council in 2006, it has resolved almost more resolutions condemning Israel than on the rest of the world combined.”

Here the words of Zechariah 1:15 are significant: “And I am very sore displeased with the heathen that are at ease: for I was but a little displeased, and they helped forward the affliction.”

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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