NETHERLANDS - First City to Ban Meat Ads

Arno Froese

The Dutch city of Haarlem is set to become the first in the world to ban advertisements for most meat because of its impact on climate change, officials said. 

The city of 160,000 people near Amsterdam has agreed to outlaw ads for intensively farmed meat on public places like buses, shelters and screens from 2024.

“It will be the first city in the Netherlands—and in fact Europe and indeed the world—to ban ‘bad’ meat ads in public places,” Ziggy Klazes, councillor for the GroenLinks (Green-Left) party who drafted the motion, told AFP.

The ban would target all “cheap meat from intensive farming,” Klazes said, adding, “as far as I’m concerned that includes ads from fast food chains.”

Amsterdam and The Hague have already banned ads for air travel, petrol- [gasoline] driven cars and fossil fuels but now Haarlem is set to add meat to that list.

Some 95 percent of Dutch people eat meat, including 20 percent every day, according to the Dutch central statistics office.

Other countries are banning advertising for certain types of food, including junk food, although for health reasons rather than climate., 7 September 2022

Arno's Commentary

The Netherlands is an extremely rich, successful, and liberal country. In 1970, they were first to grant women the right to vote, and on 1 April 2001, same-sex marriage was enacted.

The country with 17.5 million people has a life expectancy of 82.2 years and is among the world’s top exporters of food. lists the Netherlands in 7th place in food export value, with a volume of almost $27 billion annually. The world’s second largest country, Canada, is at $23.8 billion in food export value.

But no meat? There is opposition: “The Dutch meat industry body, the Centrale Organisatie voor de Vleessector, said Haarlem authorities were ‘going too far in telling people what’s best for them,’ the Trouw newspaper said.”

What does the Bible say? “And God said, Behold, I have given you every herb bearing seed, which is upon the face of all the earth, and every tree, in the which is the fruit of a tree yielding seed; to you it shall be for meat” (Genesis 1:29). The original diet was vegetarian.

Later, meat was included: “Every moving thing that liveth shall be meat for you; even as the green herb have I given you all things” (Genesis 9:3). The New Testament adds: “Let no man therefore judge you in meat, or in drink, or in respect of an holyday, or of the new moon, or of the sabbath days” (Colossians 2:16).

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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