USA - Amazon Dethrones Google

Arno Froese

US retail giant Amazon has moved past hi-tech titans Apple and Google to become the world’s most valuable brand, a key survey showed.

The brand value of Amazon surged by 52 percent to $315 billion, global market research agency Kantar said in its 2019 100 Top BrandZ report.

Amazon jumped from third to first place to eclipse Google—which slid from first to third place with Apple holding on to the second spot.

The Seattle-based retail behemoth, founded by Jeff Bezos in his garage in 1994, topped the table thanks to key acquisitions, superior customer services and a disruptive business model, Kantar said in a statement.

For the first time, Alibaba beat Tencent to become the most valuable Chinese brand.

E-commerce leader Alibaba was the seventh biggest at $131.2 billion, up two places on the previous year.

Internet giant Tencent fell three spots to stand at number eight with a value of $130.9 billion.

In a sign of Asia’s growing importance, 23 of the top 100 brands were Asian—including 15 from China.

“The boundaries are blurring as technology fluency allow brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touchpoints.

“Using their consumer experience and expertise, these brands are crossing over into the business services sector, creating new opportunities for brand growth.

“Disruptive ecosystem models are flourishing in regions such as Asia, where consumers are more technology-enabled and where brands are integrating themselves into every aspect of people’s daily lives.”

Brand value on the key survey is calculated on the basis of the companies’ financial performance and their standing among consumers across the globe.

-news.yahoo.com, 11 June 2019

Arno's commentary

What does Amazon do? It actually produces nothing. It is a system that moves merchandise from point A to B. The days are over when nations producing an abundance of agricultural products or machinery were the absolute leaders. Today, it’s the ones who go global, disregarding national boundaries, languages, culture, religion, or political adherence. But, we repeat, it will all cease one day. When Mystery Babylon, the world economic/financial system, collapses, we read: “And the kings of the earth, who have committed fornication and lived deliciously with her, shall bewail her, and lament for her, when they shall see the smoke of her burning, Standing afar off for the fear of her torment, saying, Alas, alas that great city Babylon, that mighty city! for in one hour is thy judgment come. And the merchants of the earth shall weep and mourn over her; for no man buyeth their merchandise any more” (Revelation 18:9-11).

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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