USA - Apple Nearing $2 Trillion Value

Arno Froese

Nine years after Steve Jobs stepped down and thrust Tim Cook to the top of Apple Inc., the company is more valuable than ever—and so is Cook.

It was valued at about $350 billion when Jobs died. Cook, meantime, has joined one of the most elite clubs for CEOs who didn’t actually found the companies they run: his net worth has eclipsed $1 billion, according to calculations by the Bloomberg Billionaires Index.

“This tech cycle has been way bigger and longer than I thought,” said Hussein Kanji, a partner at venture capital firm Hoxton Ventures who expressed caution about Apple’s long-term outlook after Jobs left the company. “Out of all these stocks, Apple has become the greatest cash generation machine in history.”

Cook’s stake is small compared with the mammoth positions founders like Bezos, Zuckerberg and Tesla Inc.’s Elon Musk control at their respective companies. Apple shares are distributed widely among different investors and executives, so the world’s most valuable company has minted very few billionaires among its employees.

Even the pandemic, which has hammered many other parts of the economy, has been a boon to Apple and other big tech companies as people have gotten even more reliant on their products and services.

Their recent success stands in contrast to the economic upheaval caused by the coronavirus: a growing string of bankruptcies, tens of millions unemployed and massive public deficits.

When Apple reported results recently, Cook acknowledged the hardship facing legions of families and businesses.

“We do not have a zero-sum approach to prosperity,” he said on a conference call. “Especially in times like this, we are focused on growing the pie, making sure our success isn’t just our success.”, 10 August 2020

Arno's commentary

This super-successful company was founded on 1 April 1976 by college drop-out Steve Jobs and Steve Wozniak. The company started in Steve Jobs’ parents’ garage with initial capital of $1,350. Although many companies and billionaires the world over can report the miraculous success in their ventures as well, the Apple Corporation is somewhat outstanding.

Of interest is their symbol, the Apple logo. The original one, designed by Ronald Wayne, was modified by Rob Janoff in 1977. The Apple logo with the rainbow color scheme was used until 26 August 1999.

Why was the bite of the apple highlighted in the newer version? Here we are reminded of the original sin. Although the Bible does not specify the type of fruit “of the tree of the knowledge of good and evil,” traditionally within Christendom and in depictions by artists, it is shown as an apple. Was this design deliberate? Is there deeper meaning to this logo? We don’t think so, but find it rather interesting, particularly due to the fact that technology has literally taken over planet earth. If technology would fail to function, the entire world would stand still. Without computers, planes could not fly, ships could not sail, and to a certain degree, cars could not operate. Not to mention that banks, government offices and others would have to close. 

Distribution of merchandise would literally grind to a halt. 

There is another thing of significance: the Apple model 1 was sold for $666.66. Co-founder Steve Wozniak, when asked why, answered: “I liked repeating digits.” Such instances remind us of the prophetic Word: the number of Antichrist, 666, and the amazing manmade machine which becomes alive, according to Revelation 13:15: “And he had power to give life unto the image of the beast, that the image of the beast should both speak, and cause that as many as would not worship the image of the beast should be killed.”

What is the Christian’s position toward this type of technology? We are in this world but not of this world. First Corinthians 3:21-22 states: “Therefore let no man glory in men. For all things are yours; Whether Paul, or Apollos, or Cephas, or the world, or life, or death, or things present, or things to come; all are yours.” Note the words, “all are yours.” We may freely use all technology available to us, whether it’s the Internet, television, radio, printing press, or anything else. It serves for the propagation of the Gospel of Jesus Christ. Colossians 2:21-22 reads: “(Touch not; taste not; handle not; Which all are to perish with the using;) after the commandments and doctrines of men?” This also applies to foods, as we can read in 1 Corinthians 10:25: “Whatsoever is sold in the shambles, that eat, asking no question for conscience sake.”

What is the Bible’s advice for Christians? “Therefore, my beloved brethren, be ye stedfast, unmoveable, always abounding in the work of the Lord, forasmuch as ye know that your labour is not in vain in the Lord” (1 Corinthians 15:58).

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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