USA - Food Giant Embraces Israel’s Innovation

Arno Froese

During a visit to Israel, George Graham, vice president of the Mars Advanced Research Institute (MARI), told The Jerusalem Post that his commitment to discover the most crucial breakthrough solutions for the global food system is what brought him to the Jewish state.

“Part of my role, and why I think I have the best job in the world, is that I can discover and commit to the most crucial breakthrough solutions to tackle some of the most critical issues in the global food system,” Graham said.

Mars is working in Israel, he added, “to spur research and development that can drive progress related to agtech, nutrition and food security in our industry.”

Earlier this year, the food giant announced what Graham called a “first of its kind” partnership with venture capital fund Jerusalem Venture Partners (JVP) to collaborate on the research and development of innovative technologies to tackle the world’s most pressing food challenges.

Graham’s latest visit to Israel comes as JVP celebrates its 25th year of activity and hosts key investors from around the world. In recent years, the fund has increasingly focused on the development of the emerging food-tech ecosystem in Israel, which is now home to more than 230 active start-ups.

“We want to partner with today’s brightest and most innovative minds to solve issues in the global food system, and to have real, lasting impact, we know we need forward-thinking, global partnerships,” said Graham. “And what better place to talk about partnerships than in Israel—one of the world’s strongest innovation hubs.”

Graham cited the example of the 4.5 billion people chronically exposed to cancer-causing aflatoxins through food consumption, but which are not widely-known. Produced by fungus found in soil on crops, aflatoxins have been linked to stunting growth in children. The carcinogens can contaminate essential foods like wheat, maize and peanuts, which are staple foodstuffs in the developing world.

The most promising computer-generated designs are currently being assessed to see whether any might have the potential to eradicate aflatoxins in the future.

“Initial results are very positive,” Graham said, “We expect to have results soon.”, 26 September 2019

Arno's commentary

While Israel is the world’s leading nation to make the desert bloom, the issue in this case is “cancer causing aflatoxins,” a fungus found in soil and crops. Here again Israel is a global thinking country, the right source for the US food giant to embrace. The Mars company has committed to invest $1 billion over the coming years for this research.

When reading the full article, one notices over and again the word “global.” That apparently is the key to the future, and Israel is pegged to develop global food solutions.

This has prophetic significance, because food is life—at least here on earth. But there is much more, because life eternal also comes from Israel, for Jesus clearly stated, “Salvation is of the Jews.”

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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