USA - The US of Amazon

Arno Froese

It is calling up 100,000 troops, extending grants to small businesses, prioritizing essential goods, and cracking down on profiteers.

No, that’s not the United States federal government’s response to the coronavirus pandemic: it’s Amazon’s. The e-commerce behemoth is poised to become one of the major winners of the coronavirus crisis. As smaller businesses (even those that are not in any sense of the word small) falter and fail, Amazon is expanding its dominance over American commerce and society.

It’s less and less far-fetched to imagine “the everything store” becoming the only store. And with so much rancor and incompetence on display in Washington DC, Amazon’s efficiency and competence has become a source of comfort and security, at least for those of us who can afford a Prime membership.

If all you care about is making sure that you have enough toilet paper, groceries and streaming entertainment to make it through the crisis, the United States of Amazon is not all that bad. I imagine that large swaths of the professional and upper middle classes will be quite content and well cared for under that regime. But as my sister recently said to me, in a paraphrase of Louis Brandeis, “We can have democracy or we can have Amazon Prime, but we can’t have both.”, 24 March 2020

Arno's commentary

The Guardian is a British daily newspaper with offices in many parts of the world. Reporter Julia Carrie Wong cleverly analyzes the virtually mind-boggling potential of this company. While hundreds, thousands, even millions of businesses may go bankrupt, this internet retail giant only gets stronger.

Here we are reminded of end-time prophecy, although Amazon has no direct relationship to it. We do know that Antichrist shall prosper, as we can read in Daniel 11:36: “And the king shall do according to his will; and he shall exalt himself, and magnify himself above every god, and shall speak marvellous things against the God of gods, and shall prosper till the indignation be accomplished: for that that is determined shall be done.” The bottom line today and in the near future is still the love of money, exemplified in the abundance of merchandise. Right now, Amazon rules.

Arno Froese is the executive director of Midnight Call Ministries and editor-in-chief of the acclaimed prophetic magazines Midnight Call and News From Israel. He has authored a number of well-received books, and has sponsored many prophecy conferences in the U.S., Canada, and Israel. His extensive travels have contributed to his keen insight into Bible prophecy, as he sees it from an international perspective.

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